Each webform has the Title and Body field like any Drupal content type.  The title field will be used as the page title, and body field will populate the introductory copy displayed above the form itself. 

Like a basic page, you can assign the webform to a menu, give it a specific url alias, etc.  

Note:

• If you are creating a form from scratch, you must complete this first step and save before being able to add form fields or configure email notifications.
• If you are creating this from by cloning, you must be sure to update any specific menu item settings and url aliases so that they do not conflict with the pre-existing form.